Legal
Privacy
Policy
Plus Ultra Health Pty Ltd · Last updated 19 January 2026
Introduction
Plus Ultra Health Pty Ltd (“Plus Ultra Health”, “we”, “us”, or “our”) is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application (“Eliya”), web platform, and related services (collectively, the “Services”).
We comply with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), as well as the Singapore Personal Data Protection Act 2012 (PDPA) where applicable.
Questions? Contact us at admin@plusultrahealth.com
Information We Collect
Information you provide directly
- Name — Account identification, personalisation
- Email address — Account creation, communications, support
- Date of birth — Age verification (18+ requirement), program suitability
- Country — Data residency compliance, content localisation
- State / Province — Regional compliance where applicable
- Fitness archetype / goals — Content personalisation, program recommendations
Information collected automatically
- Device information — Device type, operating system, unique device identifiers
- Usage data — Features accessed, time spent, interaction patterns
- Log data — IP address, browser type, access times, referring URLs
- Performance data — App crashes, diagnostics, performance metrics
Information from third parties
- Health and fitness data — From Apple Health, Google Fit, Strava, or Garmin — only with your explicit consent
- Authentication data — From Google or Apple Sign-In — limited to name and email
Sensitive information
We do not collect sensitive information (as defined under the Privacy Act 1988) without your explicit consent. This includes health information beyond basic fitness metrics, racial or ethnic origin, political opinions, religious beliefs, and sexual orientation.
How We Use Your Information
- Service delivery — Creating and managing your account, providing personalised fitness and rehabilitation programs, enabling communication with healthcare practitioners
- Personalisation — Recommending exercises and programs based on your fitness archetype, customising content to your goals and experience level
- Communication — Sending service-related notifications, responding to enquiries and support requests
- Improvement and analytics — Analysing usage patterns to improve our Services, conducting research and development
- Safety and compliance — Detecting and preventing fraud or abuse, complying with legal obligations
How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
- With your consent
- With trusted service providers (cloud hosting, authentication, analytics, email)
- With healthcare practitioners you are connected to
- As required by law
International Data Transfers
Your information is primarily stored in Sydney, Australia. Where transfers occur to other jurisdictions, we ensure appropriate safeguards are in place including contractual protections equivalent to the Australian Privacy Principles and Singapore PDPA.
Data Retention
- Account information — Duration of account + 2 years after deletion
- Workout history — Duration of account + 2 years after deletion
- Communication records — 7 years (regulatory compliance)
- Analytics data — Anonymised after 2 years
You may request deletion of your account and associated data at any time.
Data Security
- Encryption in transit — TLS 1.3
- Encryption at rest — AES-256
- Authentication — Secure login with optional multi-factor authentication
- Access controls — Least-privilege principles and regular security assessments
- Incident response — Documented procedures for security incidents
Your Rights
- Access — Request a copy of your personal information
- Correction — Request correction of inaccurate or incomplete information
- Deletion — Request deletion of your account and personal information
- Withdraw consent — Withdraw consent for optional processing
- Data portability — Export your data in a machine-readable format
- Complaint — Lodge a complaint with the relevant supervisory authority
Children's Privacy
Our Services are intended for users aged 18 years and older. We do not knowingly collect personal information from individuals under 18 years of age.
Contact Us
Plus Ultra Health Pty Ltd
Privacy: admin@plusultrahealth.com
This Privacy Policy complies with the Australian Privacy Act 1988 and Singapore PDPA 2012.